Hi, I’m David and I’ve been doing creative stuff for a fair while. Currently I’m a Senior Art Director / Creative Lead at London agency Hogarth. I create TV ads, Social content, Out Of Home (OOH) ads and myriad other creative content for clients such as TikTok, Coca-Cola, Kellogg’s, BirdsEye and Jameson Whiskey.
I started out on my design journey printing graffiti skate t-shirts with funding from The Prince’s Trust, but quickly came to the realisation I liked designing things more than I liked silk-screen printing.
I’ve worked in multiple areas in the design world including video, post-production effects, 3D, augmented reality, mobile game design, web design and branding. I’ve also run design teams and projects both big and small. I follow the philosophy of “get shit done”. I don’t care how we reach the finish line, I just care that we get there and the work is as good as it can be. The greatest idea can come from anywhere and anyone, so I manage my teams with the attitude that no matter how junior or senior you are, you should always be free to contribute to the group’s design choices, challenge things and ask questions.
From 2014 to 2017 I was the Head of Creative for Scary Beasties, an online and mobile games company, producing apps and websites using Unity, Blender and HTML5. Brands we worked with include Aliens, children’s series such as Hey Duggee, Doctor Who and The Gruffalo. In 2017 the app Hey Duggee – We Love Animals won an Interactive Bafta.
Previously, I was Head of Creative for Services at Net Communities, a London-based digital agency that worked for a range of clients including Lenovo, IBM and Microsoft. I was in charge of all Net Communities’ creative and developmental output, running a team of designers and developers. The team I managed created bespoke ad solutions for mobile and desktop, as well as making custom responsive and adaptive websites, including all UX, design, editorial and video content.
From 2012–2013 I was a freelance Art Director for Sky where my responsibilities covered website concept creation, client pitches and working with a team of 11 designers, to help guide and improve the team’s output for Sky.com.
From 2009-2012, I ran the digital design team at News International, overseeing a team of five designers. My team created animated ads, page takeovers, HTML emails, websites, videos for joint projects with world class brands for publications including The Sun and The Times newspapers.
I love working in the diverse and exciting world of creative design, but I love my dog more.
Hogarth Creative Hub – 2017 – present
Senior Art Director / Creative Lead
Scary Beasties – 2014 – 17
Head of Creative
Net Communities – 2012 – 14
Director of Creative Services
BskyB – 2012
News International (News UK) – 2009 – 12
Head of Digital Design
[ Adult Swim ] – 2007
Senior Brand Designer
The Times – 2004 – 09