Lenovo – Inspire Me
Lenovo wanted to reach a younger market than the regular tech buyer and asked Net Communities to help. Based upon their strapline “For those who do”. I devised the campaign’s strapline “For those who inspire”. The site featured inspirational people talking about the people who had most inspired them. Each one used Lenovo products to introduce their chosen icon. My team designed the responsive site, produced the videos, wrote the editorial content and created all external assets including video ads.