Gin has soared in popularity in the past few years and Beefeater is a known and trusted brand. Beefeater 24 is their latest offering. A premium liquor that appeals to the night crowd.
Beefeater wanted to show the product and lifestyle without wanting to over explain having previously run a copy heavy campaign that lost the premium element of the product. I created a new social campaign that focused on mood rather than the over-saturation of information.