Coca-Cola Zero Sugar cinema promotion

To promote Coca-Cola Zero Sugar I created a series of ads to go into nationwide cinema foyers throughout Ireland. The concept was to keep the designs as minimal and bold as possible due to the busy designs of movie posters that this series would sit next to.

As the promotion was specifically set to run in an area where people tend to be relatively pedestrian I also wanted to create something fun which can take a touch longer to comprehend.