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IBM Wimbledon Insights

IBM run all technological solutions at the annual Wimbledon Lawn Club Tennis Tournament. The company wanted greater exposure, and sought to explain how the technology it uses on the court could potentially work for large corporations.

The idea I came up with was for a site that not only had an editorial daily match update that covered the analytical side of a match, but also for a series of videos that explained just what IBM did at Wimbledon and how the same technology can help big business.

I was in charge of created all of the site design, all video content, online adverts and, working with reputable Sunday Times journalist Stuart Andrews, all editorial content. The 3D printing side of the site was also created by and dynamically updated by my team. The site won the Gold B2B award at the DMA 2013 (Direct Marketing Association) Awards.

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